PIVOT: Professional Development Seminar
Helping small businesses adjust, reimagine, grow, and stay in business.
MARCH 5
2021
VIRTUAL EVENT
9:00a - 6:00p
Virtual business education sessions, presented by local experts, for small business owners looking for ways to improve their business. Includes general sessions, behind-the-scenes interviews,a digital conference resource book, and a virtual networking expo with the presenters and sponsors.
It's time for you to claim your seat at the table in 2021!
Brought to you by:
The Speakers
01
MEET OUR INDUSTRY EXPERTS
Ross Cox
Action Coach
Business Coaching
Lori Poag
Glorified Marketing
6 STEPS TO A BETTER BUSINESS
Learn the 6 Steps that a business must go through to increase productivity and profitability, create a team that works as hard as you do, create time to be with family and for personal interests and to get control of your life. In summary, create a commercial profitable enterprise that works without you!
02
MARKETING TRENDS & ENGAGING POTENTIAL CLIENTS
Understanding how to gain leads with new engaging content, not just your services alone. Glorified Marketing Solutions is an independent brand consultancy, that specializes in redefining how business brands are created and experienced. We work shoulder-to-shoulder with our clients to help them create purposeful brands, deliver powerful experiences, and tell compelling stories through a variety of marketing services that we provide.
Marketing Strategies
03
Money Matters
Don Button
Donald Button CPA
FINANCIAL MANAGEMENT
Discussion on day to day management of company finances and why a CPA is important to have on your side.
Heavenly Walker
Greensboro Chamber of Commerce
THE VALUE OF ASSOCIATION
An overview of the Greensboro Chamber of Commerce. Our strategic plan and GROW campaign. The benefits and services that are provided to our members.
04
Associations
05
SBA Resources
Patrick Rodriguez
U.S. Small Business Administration
SBA PROGRAMS AND SERVICES
An overview of SBA programs for small business owners such as one-on-one business technical assistance available thru SBA's nation-wide network of resource partners; access to capital thru SBA lending partners ranging from community banks, credit unions, alternative lenders, and large nation-wide banks; government contracting certifications needed to sell your products and services to the federal government; and Disaster / COVID Economic Injury grants and loans.
John Flynn
Elon Business Law Clinic
STRUCTURE AND LEGAL LIABILITY
Discussion of choice of entity options for small business owners and entrepreneurs together with liability and tax implications for each.
06
Legal and Liability
07
Human Resources
Kierson Taylor
Senior Professional in HR
HUMAN RESOURCES Q&A
HR 101 for Small Businesses
Bring your questions regarding how to hire staff, rules to follow as employer, and how to manage employees effectively.
Tiffany Lewis
Tru Brand Media
UNDERSTANDING SEARCH ENGINE OPTIMIZATION
Search engine optimization is one of the most important steps to getting your business found on the internet. Learn the top five things to know when setting up your SEO.
08
Understanding SEO
Features
GO BEHIND THE SCENES!
BUSINESS RESOURCES
Lisa Hazlett
The Nussbaum Center for Entrepreneurship
BUSINESS SURVIVAL IN A PANDEMIC
The Nussbaum Center for Entrepreneurship is helping business owners survive and thrive during times of uncertainty. Our program emphasizes 4 key skills every business owner needs to develop while providing necessary strategic, operational and emotional support. We meet every business owner where they are in the life of their business, tailoring our program to the individual business needs.
Scott Hill
The Printery
KEEPING PRINT LOCAL
Discussion of the benefits of a variety of printed materials for both businesses and the target audience. Learn the importance of working with local businesses vs online sources, especially in regards to customization and design options. Local is the true budget friendly option.
Print Services
MASTERING SOCIAL MEDIA
Jackie White
GreensboroBLACK Social Media Group
MASTERING SOCIAL MEDIA
Get an inside perspective on growing your social media presence and how to interact with consumers in an online environment.
Virtual Event Platform - Hopin
